Coaching Feedback: Impacts, Examples And How To Write

You can estimate your coaching’s impact and changes over time using evaluations. Evaluation is essential to determine if the coaching is on track to meet the client’s preferred outcome, understand “what works,” and determine if it meets the predicted changes and impacts.

A good coach knows how to enable clients to reach their objectives through coaching. However, each customer is unique, and the suggested outcome from coaching can be varied across different clients. 

As a result, it is only sometimes possible to establish a concrete criteria framework for judging results.

This highlights the significance of monitoring the Performance of Coaching Services and evaluation as an effective measure of providing excellent coaching.

How Do You Evaluate The Impact Of Coaching?

Coaching guides individuals or teams to improve their performance, skills, and knowledge in a particular area. It involves a coach working with a client or group to help them identify their goals and objectives, develop a plan to achieve them, and provide support and feedback throughout the process. 

The impact of coaching can be evaluated in several ways, including through qualitative and quantitative measures.

Feedback from the Client

Feedback from the client is an essential tool for evaluating the impact of coaching. The coach can ask the client to provide feedback on their experience, including what they have learned, how the coaching has helped them, and any changes they have noticed in their performance or behavior. 

The coach can also ask clients to rate their satisfaction with the coaching and whether they would recommend it to others.

Observation and Assessment

Observing the client in action and assessing their progress towards their goals is another way to evaluate the impact of coaching.

The coach can assess the client’s performance before and after coaching and note any improvements in their skills, knowledge, or behavior.

Case Studies

Case studies provide a more in-depth evaluation of coaching impact by examining the experiences of individual clients. 

Case studies can highlight the effectiveness of coaching by showing how clients have improved their performance, achieved their goals, or overcome challenges through coaching.

Metrics and KPIs

Metrics and KPIs (Key Performance Indicators) are quantitative measures that can help evaluate the impact of coaching. 

The coach can work with the client to identify specific metrics and KPIs they want to improve, such as sales revenue, customer satisfaction, or employee engagement.

The coach can track progress toward these metrics and KPIs throughout the coaching process.


Surveys are another way to evaluate the impact of coaching.

The coach can conduct surveys before and after coaching to measure client performance, behavior, and attitude changes. 

Surveys can also provide insights into the client’s satisfaction with the coaching process and willingness to recommend it to others.

ROI Analysis

ROI (Return on Investment) analysis is a quantitative measure that can help evaluate the financial impact of coaching. 

The coach can calculate the cost of coaching and compare it to the benefits achieved, such as increased revenue, reduced costs, or improved productivity. ROI analysis can demonstrate the value of coaching and justify the investment in it.

Evaluating the impact of coaching requires a combination of qualitative and quantitative measures. Qualitative measures such as feedback, observation, and case studies provide insights into the client’s experience and progress. 

Quantitative measures such as metrics, surveys, and ROI analysis provide concrete data on the impact of coaching. By using various evaluation methods, coaches can demonstrate the value of coaching and help clients achieve their goals.

Coaching Feedback Examples

?Feedback for Coaching

Thank you for providing coaching and guidance throughout our sessions. Your support has been incredibly valuable and has helped me grow personally and professionally.

I want to offer some feedback to help you improve your coaching approach.


I appreciate your clear and concise communication style. You can articulate complex concepts in a way that is easy for me to understand. However, there were a few instances where you were not fully listening to my concerns.

In the future, I would appreciate it if you could take more time to actively listen and validate my feelings before jumping into solutions.


Your support throughout our coaching sessions has been invaluable. You are always available and responsive to my questions and concerns when I need you.

However, there were a few instances where I needed more support outside of our coaching sessions. Please provide additional resources or tools for me to use independently.


Your feedback has been incredibly helpful in helping me grow and improve. Your constructive criticism has challenged me to think critically about my actions and decisions.

However, there were a few instances where your feedback was too vague or generic.

It would be helpful if you could provide more specific and actionable feedback in the future.


We appreciate your flexibility in scheduling our coaching sessions. You have always been willing to accommodate my busy schedule, which has been greatly appreciated.

However, there were a few instances where our sessions were rushed or cut short. In the future, we could schedule longer sessions to ensure we have enough time to cover all of the topics we need to discuss.

Three Steps Will Help You Deliver Highly Effective Coaching.

How to measure coaching effectiveness Coaching and Monitoring

This involves documenting the coaching process (done by the client) as well as tracking the client’s experiences when implementing the action steps they agreed to take.

During coaching, information is collected to assess the coach’s performance and progress toward the intended changes and goals.

Monitoring coaching effectiveness makes it very easy to determine whether circumstances have changed or evolved during the process.

To evaluate coaching effectiveness, you need to monitor the individual steps the client has taken over time.

Monitoring a client’s progress can help you improve the long-term success rate of your clients and the quality of your coaching.

This information must be collected in a planned, organized, and systematic way (daily/weekly) and in a shared space where both the coach and the client can access it at any time.

What are the client’s performance, action, and implementation like?

Are we following the right steps? (Any deviations, roadblocks, or something that doesn’t work as expected)

What is the impact of coaching? (The client will see her progress and get a clear picture of what is going on).

  • Coaching reviews and shows are monitored.
  • Utilization and mobilization of client resources
  • Actions and plans are being taken, and
  • Achieving the intended changes, outcomes, and goals

How to make it effective Monitoring in coaching

Your clients should share thoughts, experiences, and progress with you regularly and in an organized manner to evaluate coaching effectiveness.

A weekly coaching evaluation form or coaching effectiveness questionnaire is enough to share.

The next session should focus on answering them and sharing them with you. This might be new to some of your clients, but after a few times, it becomes a routine that trains and improves their awareness and focuses on real-life experiences. Consciousness is the key to a successful process.

The following is an example of a performance monitoring and coaching form:

  • Review of the week
  • Questionnaire for pre-session
  • Reflective journal entries with questions
  • To-do list shared by everyone

As you mentioned, Clever Memo comes with sample evaluation forms and questionnaires. With just one click, you can assign them (including due dates and automatic reminders). Clients share their responses in their coaching stream, which streamlines and organizes the entire communication process. On autopilot, you can track and monitor progress in real-time.

You can easily evaluate coaching effectiveness if all of this information is easily accessible to you as a coach.

Measuring The Impact Of Coaching

The return on expectations

Among the biggest challenges facing the coaching industry is evaluating the impact of coaching, according to the International Coaching Federation’s 2020 Global Coaching Study.

However, successful coaching initiatives require leaders to align coaching activities with specific strategic objectives.

HR professionals must demonstrate the relationship between coaching and an organization’s overall mission and values.

Ultimately, calculating the Return on Expectations depends on connecting coaching to the specific metrics and desired outcomes that matter most to each organization.

There is no “one-size-fits-all” solution to measuring coaching’s impact.

Metrics That Matter

From 500 to 4,600 employees, CareSource has experienced rapid growth since 2006. In 2009, the nonprofit launched an onboarding coaching program to assist new leaders.

Each new leader was paired with a coach to explore areas of concern, such as building influence, prioritizing and delegating, and having difficult conversations.

The internal training department of the organization developed this coaching initiative and identified some vital performance indicators such as confidence, transition and retention. 

After completing surveys before and after the coaching program, it was clear that those who had received coaching saw an average confidence increase of 85%.

Follow-up surveys also showed that 77% attributed their or team members’ retention to their coach, while 80% credited their fast transition to them.

Investing in coaching culture has helped CareSource retain 65 leaders and high performers. In the past decade, CareSource’s coaching initiatives have also saved the organization nearly $5 million, which has resulted in a 528 percent return on investment.

Such a differentiator also influenced nearly 70 percent of CareSource’s new leaders to accept the job offer.

Coaching’s Power

Many organizations have cracked the code to determine the value of a coaching culture, and CareSource isn’t the only one. 

Those organizations and companies that have achieved the highest level of coaching excellence are recognized every year by the International Coaching Federation (ICF).

For any organization looking to develop a coaching culture with ROI metrics tailored to their needs, their case studies serve as a model.

SIM, a nonprofit healthcare organization based in Puerto Rico, identified coaching as a strategy to improve professional growth and develop leadership capacity. 

As part of its mission, it cares for the community. It has seen a massive increase in patient productivity in two years, going from treating 32,000 to 55,000 patients. Patient satisfaction has soared to nearly 100 percent.

In addition to resulting in one of the lowest turnover rates in the industry, co-working and event space company Convene said coaching increased employee engagement and productivity. 

Customer satisfaction and employee satisfaction were both rated above 90 percent. Coaching programs can be versatile in optimizing company culture when you can demonstrate those specific contributions and enhancements.

The journey from presence to prominence

The significance of fostering a robust coaching culture should be considered in keeping up with top-notch talent and grooming the next wave of leaders. 

When reviewing how coaching impacts an organization’s desired results, it’s fundamental to assess its return on investment; after all, limited funding calls for convincing evidence that such initiatives will pay off. 

Demonstrating the power of coaching in achieving strategic objectives is the key to establishing it as a well-rooted aspect of your company culture.

How Do You Write A Feedback For Coaching?

The purpose of feedback is to help us orient ourselves in the world, not just at work.

By checking for common understanding, you can also eliminate anxiety. Asking for feedback about feedback is a good practice, as people often need clarification on coaching with evaluation.

You might say, “There is no judgment behind this question; just help me understand.” or “This is not an evaluation. I am offering you a bit of mentoring. Do you hear it the same way?”

  • Establish a rapport with the other party.
  • How are you doing? And how is your family? How is your job going?
  • Make people aware of today’s issues.
  • What’s on your mind today?

The Step is to appreciate, coach, or evaluate

State which one you’re asking for engagement on.

To ensure the process is progressing as intended, guidance is provided on brief evaluations and feedback at regular intervals.

  • Building a Coaching Strategy that Works
  • Identify what you want to measure for a successful coaching strategy.
  • Every organization has its definition of coaching success.

From The Institute for Employment Studies’ “Practical Methods For Evaluating Coaching” report, here are some examples:

  • Changes in sales/turnover that are positive
  • Return on Investment
  • Achieving productivity
  • Quality of products/services
  • Cost-effectiveness and cost-benefit analysis
  • Time spent on tasks, product development, and production

Indicators based on people, such as:

  • Absences/sick leaves of staff
  • Complaints or satisfaction of customers
  • The climate in the workplace/attitudes of employees
  • Motivation and retention


Monitoring a client’s progress will significantly improve the quality and effectiveness of your coaching and the long-term success rate. 

Evaluating the single steps during a coaching process becomes very easy and effective when you share questionnaires and tools with your clients so they can track and trace their experiences and thoughts regularly.

It also helps your clients realize their progress with every session and stay focused on their goals. They train their self-awareness and share their experiences in real time with you.

Understanding their process, habits, and challenges is key to long-term and sustainable change and development.

You can generate word-of-mouth, referrals, and a thriving coaching business with successful clients.

More To Explore:

Was this article helpful?