In the year 1991, Geoffrey A. Moore wrote the book “Crossing the chasm” that describes the techniques of marketing different high-tech products.
The book is best used by start-up persons as it contains blueprints of it. The book is later revised in year 1999 and 2014.
Here Are Some Important Quotes From “Crossing The Chasm”:
-There is always the importance of the distribution channel while crossing the chasm and hence the channel is secured into the mainstream market.
-Customers will be satisfied when they feel secure with the channel.
-In the market when you will be in the buying group team, then you will realize that it very difficult to please someone and it is easy to sell something for a time.
-If the dream of the buying group always remains a dream, it’s very hard to convince them.
-The priority is always given to the early people but due to some complications, sometimes references are not made for the majority of people who came early.
-From your past operations, the early majority wants something more productive from that.
-It is often noticed that when things don’t work, companies go for a revolution but sometimes there is a need for evolution instead of revolution.
-People are misguided about chasm crossing as they think of it as the end of the market instead of the new beginning of the market.
-The market share leaders are often given a second and third chance by the customers since they bend backward.
-It is considered as an act of robbing or breaking things and entering when you try to enter a mainstream market.
-The open-source always leads to a potential backlash and to those companies who do not follow their ethics.
-Sometimes you just need to plan carefully without showing expensive gestures.
-Try to make few mistakes while focussing on everyone with a high probability course.
-For your betterment you need to know how to develop trends and marketing has a long experience in it.
-You will find people talking about the problems of modern ways of marketing.
-To focus on the innovation part, you need to have the best sets of technologies.
-Some you need to focus on the industry standards that the pragmatists need to hear instead of state of the art.
-When you have a vision, then you can go beyond it and the key to go beyond it new set of technologies and strategic plans.
-Sometimes businessmen start with small vendors or with vendors having no money and once they start growing, there is no way of looking back.
-The factor that will enable a critical business process is that you need to have a market segment.
-When your company is sales-driven, then you will never adopt anything that would stop you or make complications in your sales work.
-When the dealers buy things from your company, they check the company infrastructure, the quality of the product, and the brand sometimes.
-The clients mostly believe in after services after buying the products.
-You cannot manage anything or cannot control your database without having big data.
-When you are hired as a leader in a company, you need to help the employees constantly.
-The technology that you adopt in your company matters more than your service.
-Many companies try to do many things and lose their focus and hence they lost their chasm too.
-Sometimes the company finds it difficult to deliver the proposition too.
-Always remember that there is no competition at the level of the product rather there is huge competition in the area of agendas.
-Portfolio management is necessary to achieve more growth for the company.
-The persons who can take high risks in new products are termed innovators and they would always seek new projects and new products.
-Individuals accepting products, in the beginning, tend to pay more for the products than other people.
-There are a group of people who are always interested in new products after the release of the products.
-There are another group of people who used to buy things or products at the end of the sale or after years of release.
-The sale of products should be different for the early majority and late majority.
-You don’t need to be a disputer to win always.
-To bring the existing customer and ecosystem along you will need a fast disputer.
-Digital marketing is the new way of marketing and it is increased in the presence of the cloud and mobile computing.
-Normal channels cannot help in transforming initiatives and if you believe this it is a waste of time.
-Lack of innovation is not the failure of escape velocity rather it is due to the mismanagement of leadership and fortitude.
-The lifeblood of any enterprise is known as sustaining innovation and we can capitalize and recover change.
-Sustaining innovation can lead to operational profits and capitalization comes from disruptive innovations.
-When you add a new engine with a high growth portfolio, then it can lead to established enterprises.
-Wizards and important and try to learn quickly from it and then use it properly to improve and modernize the models.
-The dramatic change of power is from disruptive innovations.
-Bring the performance back to health and the business will be fixed.
-Sustaining innovations are an important aspect of operating profits.
-You can extend your business when you have a huge social network.
-The foolishness is to jump at every startling moment.
-Over ambition, expectations are not good in business.
Similar Posts:
- “To-Do List Formula”: 67+ Inspiring Quotes
- 68+ Stress Less Quotes
- “Elizabeth Gilbert Wisdom” 68+ Inspiring Quotes
- 60+ The 21 Irrefutable Laws of Leadership Quotes
- 67+ Never Split The Difference Quotes
Carol T. Mahaffey is a certified American Author And a creator of Theleaderboy. Carol is a Self-Taught Marketer with 10+ Years of Experience. She brings her decade of experience to her current role, where she is dedicated to writing books, blogs, and articles, inspiring the world on how to become a better Leader.