A Linkedin summary is a meaningful way to express who you are. It is the “about” section on Linkedin.
It would help if you considered it a special place where you can write about your professional experience, expertise, specialty, and skills.
Those who wish to work with you, learn from you, or want to know you will read this space properly. Therefore, it would help if you spared extra time and effort to make it perfect.
For the Linkedin summary, you have the space of 2000 characters or 250-300 words. Craft an excellent outline that is engaging for those who read it.
The summary can be a perfect tool for you to grab the attention of potential employers or mentees. It should ideally be in a narrative form to keep the readers hooked.
What Is The Importance Of A Linkedin Summary?
Linkedin summary holds great importance because it can be an excellent way to express your professional self. Understand why it is so important.
It can be an invitation to the potential employer or a recruiter.
A good Linkedin summary is your gateway to the best job. When you make an excellent summary that defines your professional goals, personality and experiences, you can invite recruiters and employers to take an interest in your profile.
It can create an excellent impression.
A good Linkedin summary will look impressive and can be an attraction point for many. Those who pass by your profile will read it if the summary is exciting and error-free.
It enhances searchability.
People rarely know this thing. But when people search for a specific skill set, job role, or something well-crafted in your summary, then the person may land on your profile. A good summary helps in enhancing searchability.
It makes the profile look complete.
A well-written summary can make the profile look complete. When you have something to say about yourself, there are readers around who want to read that.
An incomplete Linkedin profile is not good as it shows that you don’t have much to say about yourself.
Since you know the importance of a Linkedin summary, you will be interested in adding an excellent overview to your Linkedin profile.
So, you must next understand the elements of a good Linkedin summary. Read on, and you will learn about these elements.
Elements Of A Good Linkedin Summary
The summary should be engaging and concise.
In the 300 words of your summary, you should be able to provide information about yourself, your personality and your professional expertise. The summary should be concise and engaging and give your profile personality.
This space is to share your accomplishments, passion, and skills, but in a few words and in narrative form.
It should be in the first-person voice.
The summary should be in the first person and awaken an interest factor. Tell a small story about yourself in the first person. By doing this, you are taking ownership of what you say in that space.
Use specific terms in summary to optimize it.
You must use specific terms which are optimized for search. Like, while you are writing about the job role you are in, mention that role and the skills and expertise associated with that, which you have.
This element helps in enhancing searchability. If you strategically write the summary, your profile is more likely to be viewed.
There should be good readability points.
It becomes pretty tough to read the whole chunk of words. People like reading well-formatted and organized text.
The summary will look neat if it is written in short paragraphs with bullet points and numbering wherever needed. This element is also quite crucial, and you must remember it while crafting the summary.
20+ Best Linkedin Summary Tips You Need To Check Out
Since you know about the importance and framework of a Linkedin summary, it would be good to understand a few tips before you start writing one. Here is the best advice for you.
Understand the Purpose of Your Summary
Before you start writing your summary, it’s essential to understand its purpose. Your LinkedIn summary is not your resume; it’s a marketing tool that helps you showcase your personal brand and attract the attention of your target audience. It’s your chance to make a strong first impression and convince people to learn more about you.
Keep It Short and Sweet
Your LinkedIn summary should be concise and to the point. You have 2,000 characters to work with, so make every word count. Avoid using long paragraphs or big blocks of text. Break it up into smaller chunks, use headings, and make it scannable.
Start with a Compelling Opening Line
Your opening line is your chance to hook your reader and make them want to read more. Don’t waste it by using a generic statement such as “I am a hardworking professional.” Instead, use a statement that showcases your unique value proposition and sets you apart from the competition.
Your first sentence should be about your personality.
The first statement must open you up to your personality. Your narrative and pitch should explain what makes you the way you are. If you are in sales, you can write, I love to sell or know what you want.
This kind of statement can show how confident you are and how much you love your profession. The initial statements showed your passion, so people would be interested to read even more.
Provide an idea about your background.
Give some idea about your background, your expertise and the qualities that you have. If you have a good experience, write about your career history. But while doing so, make things exciting.
Highlight Your Unique Selling Proposition (USP)
Your unique selling proposition is what makes you stand out from the crowd. It’s what sets you apart from other professionals in your industry. Your summary should highlight your USP and make it clear why you are the best person for the job.
Use Keywords Wisely
Keywords are essential for getting your profile noticed by the right people. Use keywords that are relevant to your industry, job title, and skills. However, please don’t overdo it; using too many keywords can make your summary sound robotic and unappealing.
Show, Don’t Tell
Don’t just list your skills and achievements; show how you have applied them in real-life situations. Use concrete examples to demonstrate your skills and expertise. For example, instead of saying “I am an excellent communicator,” say “I have delivered over 50 presentations to senior stakeholders, resulting in a 25% increase in sales.”
Focus on Achievements, Not Duties
Your summary should focus on your achievements, not just your job duties. Talk about the impact you have made in your previous roles, and quantify your achievements wherever possible. This will help you stand out and demonstrate your value.
Personalize Your Summary
Avoid using a generic summary that could apply to anyone in your industry. Personalize your summary by talking about your specific skills, experiences, and achievements. This will help you stand out and make a stronger impression.
Discuss your current job role.
What you are doing now makes a good amount of difference. Discuss the current role and the daily tasks you do at work.
Show up your performance with numbers or with words. If you are a good performer, what factors are responsible for the same? If you are looking at the next role, what should that be? Try and be clear about these things here.
Mention your accomplishments
What have you achieved to date, and what are your accomplishments? These things should form part of your summary.
What you write here should make an impact. Of course, it will portray you as an action-oriented and result-oriented person. But it should also make people feel that there’s something more beyond that.
Highlight your skills
You have to highlight your success, your unique skills, and your specialties. These give good backing to the summary.
It shows that whatever you are have been because of your skill sets. So, those reading this section will truly be impressed with how you are.
Inject Some Personality
Add personality to your LinkedIn summary to make it more memorable and stand out. Share a bit about your interests, hobbies or unique experiences that have shaped your career path while keeping a professional tone.
Avoid Clichés and Buzzwords
Avoid using clichés and buzzwords in your LinkedIn summary to make it more unique and memorable.
Use specific examples and language to showcase your skills and experience rather than relying on overused phrases that may not accurately represent your abilities.
Include a Call-to-Action (CTA)
Include a clear Call-to-Action (CTA) in your LinkedIn summary to encourage engagement and make it easy for others to connect with you. This can be as simple as inviting others to send you a message, connect with you, or visit your website or portfolio. Make sure your CTA is specific and relevant to your goals on the platform.
It would be good to write about your goals. You can also provide hints about how you plan to meet your goals in the future. The end part should be encouraging and not merely what you are looking for.
Use Bullet Points
Using bullet points in your LinkedIn summary can help make it more readable and easily digestible for viewers.
Bullet points can help break up long paragraphs and highlight key information about your skills, experience, and achievements. Remember to keep your bullet points concise and to the point, and use them to showcase your most important selling points.
Adding multimedia to your LinkedIn summary can help make it more engaging and visually appealing. Consider including images, videos, or links to your work or portfolio to showcase your skills and experience in a more dynamic way.
This can help you stand out from other profiles and leave a lasting impression on potential employers or connections. Just make sure the multimedia you choose is relevant and appropriate for your professional brand.
Provide Contact Information
Providing your contact information in your LinkedIn summary is crucial for making it easy for others to reach out to you. Include your email address, phone number, or other relevant contact information to make it simple for potential employers or connections to get in touch. Remember to keep your information up-to-date and professional, and only include information you are comfortable sharing publicly.
Get a Second Opinion
Getting a second opinion on your LinkedIn summary can help you ensure it’s clear, concise, and effectively communicates your professional brand. Ask a colleague, mentor, or friend to review your summary and provide feedback on areas for improvement. This can help you catch errors, clarify your messaging, and identify opportunities to make your profile stand out.
Update Your Summary Regularly
Updating your LinkedIn summary regularly is important for keeping your profile relevant and showcasing your most recent skills and accomplishments. Set a schedule to review and refresh your summary every few months or whenever you have a significant update to your professional experience. This can help ensure your profile accurately reflects your current goals and achievements and can increase your chances of being noticed by potential employers or connections.
Bonus Tips: What Not to Do
While there are many things you can do to make your LinkedIn summary stand out, there are also some common mistakes that you should avoid. Here are some bonus tips on what not to do when writing your LinkedIn summary:
Don’t Be Too Generic
Your LinkedIn summary should be specific to you and your experiences. Avoid using a generic summary that could apply to anyone in your industry. Instead, talk about your unique skills, experiences, and achievements.
Don’t Be Too Personal
While it’s important to inject some personality into your LinkedIn summary, you should also keep it professional. Avoid sharing too many personal details, such as your hobbies or family life.
Don’t Use Jargon or Buzzwords
Using jargon or buzzwords can make your summary sound unprofessional and unoriginal. Avoid using words or phrases that are overused, such as “team player” or “results-driven.”
Don’t Use Passive Voice
Using passive voice can make your summary sound boring and unengaging. Instead, use active voice to make your achievements sound more impactful.
Don’t Forget to Proofread
Make sure to proofread your LinkedIn summary carefully before publishing it. Typos, grammar mistakes, or formatting errors can make you look unprofessional.
By avoiding these common mistakes, you can ensure that your LinkedIn summary stands out for all the right reasons.
- Inject personality into your summary to make it more memorable and stand out.
- Avoid using clichés and buzzwords in your summary to make it more unique and accurate.
- Use bullet points to make your summary more readable and highlight key information.
- Add multimedia to make your summary more engaging and visually appealing.
- Include a clear call to action in your summary to encourage engagement.
- Provide contact information to make it easy for others to reach out to you.
- Get a second opinion on your summary to ensure it effectively communicates your professional brand.
- Update your summary regularly to reflect your most recent skills and accomplishments.
The Likedin summary is an integral part of the Linkedin profile. It is the place where you can write a small story about yourself. If this part is impressive, you can be someone’s encouragement or seek better connections.
Often people make it quick work to make a Linkedin profile and write a summary. Make sure that you find ample time for this task. More than writing a summary, it should be like crafting a summary.
If you are looking forward to enhancing your profile, you should spare extra time to make an excellent summary. It would help if you were narrative and conversational in creating a concise piece of fantastic artwork.
You can check some of the best summaries and seek inspiration. But try to be original and portray yourself as you are, but with words that would add value to your profile. A summary is an important part of a Linkedin profile and the opportunity for you to express yourself. You must not let go of it.
Why is it important to have a strong LinkedIn summary?
A strong LinkedIn summary can help you make a great first impression on potential employers or connections and can increase your chances of being noticed and remembered.
It’s also an opportunity to showcase your unique skills, experience, and personality in a way that sets you apart from other candidates.
What should I include in my LinkedIn summary?
Your LinkedIn summary should include a brief overview of your professional background, your key skills and achievements, and any relevant personal interests or experiences.
You should also consider including a clear call-to-action and your contact information.
Should I use bullet points in my LinkedIn summary?
Using bullet points in your LinkedIn summary can make it more readable and easily digestible for viewers.
Just make sure your bullet points are concise and to the point.
Is it okay to add multimedia to my LinkedIn summary?
Yes! Adding multimedia to your LinkedIn summary can make it more engaging and visually appealing.
Consider including images, videos, or links to your work or portfolio to showcase your skills and experience in a more dynamic way.
How often should I update my LinkedIn summary?
You should aim to update your LinkedIn summary regularly – every few months or whenever you have a significant update to your professional experience.
This can help ensure your profile accurately reflects your current goals and achievements.
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“Vision, strategy, and inspiration – these three words describe me the best. I am the founder of “TheLeaderboy” dedicated to leadership and personal development. As a self-taught practitioner, I have been studying the principles of effective leadership for the past decade and my passion lies in sharing my insights with others. My mission is to empower individuals to become better leader