15+ Linkedin Headline Tips And Keyword Strategies

The Linkedin headline is not just a collection of words; it is your advertisement and will provide you with a perfect branding opportunity. You can’t make it boring by simply writing about your role and company name.

 If Ceat came up with the advertisement, “we make tyres”, don’t you think it would be boring? People who think a Linkedin profile is just about mentioning your facts must alter their attitude. It is like your own advertisement or mission statement. 

So, while you can describe yourself in approximately 120 words, do not let it go. If you can encapsulate who you are and why other people should connect with you in the headline, it’s called a good and successful headline. 

There’s no specific formula to this thing. However, a few helpful strategies to make the best Linkedin headline will provide immense help.

Linkedin Headline Tips To Grab Attention

When you make a perfect headline for the Linkedin profile, the intention will not be to grab attention. 

By doing that, you are adding identity to the profile. Read the best strategies below to make your headline mean a lot, even in a few words.

  1. Time To Give The Elevator Pitch To The Readers.

When you have decided to write a good headline, you must start thinking about how you want to present yourself. 

You must come up with an elevator pitch for your readers. It truly matters the way you present yourself. The headline should have a purpose and provide information about your background.

  1. Add A Few Words That Identity Who You Are To Give The Headline A Personal Touch.

How would someone know that you are approachable or looking forward to connections? Well, you must add a few words to the headline to provide a personal touch. For example, for a content writer, a good headline will be like, “your fellow writer to articulate words together.”

You can mention “nerd at heart” if you are a good reader. These words provide some personal information about you so that people looking for meaningful connections will connect with you. When you add some value propositions to the headline, it enhances its worth.

  1. Shift The Focus To The Prospects.

You must write the headline and have a viewpoint of the target audience or the prospect. When you do it, you shift the focus, which can benefit you. By shifting the docus, you are allowing the prospects to connect with you. If you have a specific skill or expertise, you must portray that in the headline.

 But avoid using hyperbole. If you write down an “expert in technology,” it might sound old-fashioned. “Technology specialist to assist you”; these words provide the purpose to the prospects to connect with you. 

  1. Avoid Using The Buzzwords Everyone’s Been Using.

If you went through some other catchy headlines, came across a few buzzwords, and got tempted to use them in your headline, think again. Try to be innovative and use words that define you. 

To use those buzzwords, you don’t come up with the headline that defines you; it will not be a justice to your profile. Try to think of out-of-the-box ideas and develop a unique headline. But, if your skills relate to a few specific keywords, then you can add them here.

  1. You Can Use Rhetorical Questions In Your Headline.

If you belong to a service-oriented industry, are selling something, or have special skills, unlike others. Adding a rhetorical question to your headline will make much difference. 

For example, “Are you looking for someone with taxation knowledge?” These rhetorical questions can bring in some interactive style in the headline.

  1. Display Confidence In Your Linkedin Headline.

There’s a difference between having confidence and showing that you are confident. When you use words in the headline like “your prospective future workmate”, if such words show up with a friendly smile, it will make a positive impact. 

If the viewers perceive you as a confident person, they will love to connect with you. This connection can provide you with a lot of scope and opportunities to grow professionally.

  1. Provide Insight Into Your Bigger Goal.

It’s time to show the readers or passersby that you are made for a greater goal or something big. If you believe in yourself, you will be able to see yourself at a good height in the future. The headline can provide insight into this goal. A person with better aspirations is a source of motivation. 

Any person with positive qualities becomes a magnet for others. Show this in your headline by being sure about your aspirations. 

  1. Be Clear And Specific.

In the run, to craft, an excellent headline, don’t forget that you can define yourself well only if you are clear and specific. 

So, stick to your point and make your headline suitable to show skills and specialisations in your forte. You may be brief and concise but don’t forget to mean what you are trying to say.

  1. Update The Headline When Needed.

If you have not updated the headline for a certain period, it’s time to do it now. The Linkedin headline should be recent, and it should have a connection with your present. 

So, analyse what has changed and craft or update the headline in that manner.

  1.  Your Headline Should Be Suitable For Your Profile.

When you write a headline, it should be compatible with your Linkedin profile. After all, your headline is part of the profile only. It should explain who you are and should match the profile.

  1. Create 3-4 Different Headlines And See Which Looks The Best.

Before you apply the headline to the profile, you should be ready with 3-4 samples. Check which one seems to be the best. You must read it twice and see if it suits you best. Using a few relatable keywords in the headline can boost searchability too. 

All the above tips provide a good insight into making a perfect Linkedin headline.

Who Looks At Your Linkedin Profile And Headline?

It is crucial to understand that whatever you write will have its audience. You are writing a Linkedin headline so the viewers know about you and your skills. The question is, who looks at your Linkedin headline? 

Well, all your Linkedin connections can see your headline. It also displays in Likedin algorithms. Recruiters and hiring managers can pass by your Linkedin profile and headline. Many others may land on your profile and find it impressive because of the headline.

Key Takeaways

  • Your LinkedIn headline is the first thing people see, so make it count.
  • Use your headline to convey your unique value proposition and stand out from the crowd.
  • Include keywords that reflect your expertise and industry to increase your visibility in search results.
  • Keep your headline concise and clear, and use active language to make an impact.
  • Don’t just rely on your job title – highlight your skills, achievements, and personal brand.
  • Update your headline regularly to reflect changes in your career or value proposition.
  • Use LinkedIn’s headline examples and tips for inspiration, but make sure your headline is authentic and true to you.


It is not rocket science to know how to write a Linkedin headline. But with this article, there is better clarity about the topic.

 The Linkedin headline is meant to impress those who see your profile and headline. Rather than creating a simple headline, it would be better to make it well-crafted. Since a good headline reflects your personality, you need to be clear about creating one perfectly suitable for your profile.

 In approximately 130 words, you should be able to mention details about yourself, your skills, and your background. But it matters the most how you write one. Remember, a good Linkedin headline can work as a sales pitch to create a brand out of you.


Why is a strong LinkedIn headline important?

Your LinkedIn headline is the first thing people see when they view your profile, and it’s your chance to make a great first impression.

A strong headline can help you stand out, convey your value proposition, and increase your visibility.

How do I write an effective LinkedIn headline?

To write an effective LinkedIn headline, focus on conveying your unique value proposition, using keywords that reflect your expertise and industry, and being concise and clear.

How long should my LinkedIn headline be?

Your LinkedIn headline should be no more than 120 characters, including spaces. Keep it short, snappy, and impactful.

Can I include my job title in my LinkedIn headline?

Yes, including your job title in your LinkedIn headline can be helpful, but it’s also important to go beyond your title and highlight your unique skills and expertise.

How often should I update my LinkedIn headline?

Updating your LinkedIn headline regularly is good, especially if you change jobs, gain new skills, or want to convey a new value proposition.

Aim to update it at least every few months.

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