Amazon New Leadership Principles: What You Need to Know

Amazon has updated its leadership principles over the years to reflect company culture and values changes. Here are some of the latest leadership principles adopted by Amazon:

Amazon New Leadership Principles

Customer Obsession

Leaders at Amazon start with the customer and work backwards. They seek to understand customer needs and provide the best possible customer experience.


Amazon leaders think long-term and take ownership of their decisions and actions. They are accountable for their results and take pride in delivering high-quality work.

Invent and Simplify

Amazon leaders are innovative and constantly seek ways to simplify processes and improve products and services. They are willing to take risks and experiment in order to find better ways of doing things.

Are Right, A Lot

Amazon leaders use data and sound judgment to make decisions. They are open to feedback and willing to change course when necessary.

Learn and Be Curious

Amazon leaders are lifelong learners who seek out new knowledge and experiences. They are curious and open-minded, and encourage others to learn and grow as well.

Hire and Develop the Best

Amazon leaders are committed to hiring and developing top talent. They are rigorous in their hiring process and invest in their employees’ development and career growth.

Insist on the Highest Standards

Amazon leaders have high standards for themselves and their teams. They strive for excellence in everything they do and are relentless in their pursuit of perfection.

Bias for Action

Amazon leaders are decisive and act quickly. They prioritize action over analysis and are willing to make mistakes in order to learn and improve.

Earn Trust

Amazon leaders build trust with their customers, colleagues, and partners through honesty, integrity, and transparency. They communicate clearly and openly, and follow through on their commitments.

Dive Deep

Amazon leaders are detail-oriented and seek to understand the underlying causes of problems and opportunities. They ask tough questions and gather data to inform their decisions.

These leadership principles reflect Amazon’s culture of innovation, customer obsession, and long-term thinking. They provide a framework for Amazon leaders to guide their decision-making and behavior, and are central to the company’s continued success.

Jeff Bezos Leadership Principles

Jeff Bezos, the founder and former CEO of Amazon, is known for his strong leadership principles that have helped to shape the company’s culture and success. Here are some of Jeff Bezos‘ leadership principles:

Customer Obsession

Bezos believes that customer obsession is key to success in business. He emphasizes the importance of listening to customers, understanding their needs, and providing the best possible experience.

Bias for Action

Bezos encourages his teams to act quickly and take risks. He believes that it’s better to make a wrong decision than to be indecisive and miss an opportunity.


Bezos values frugality and encourages his teams to keep costs low and avoid unnecessary spending. He believes that this approach leads to innovation and better customer experiences.

High Standards

Bezos sets high standards for himself and his teams. He believes that this is necessary to achieve great results and exceed customer expectations.


Bezos encourages his teams to take ownership of their work and be accountable for their results. He believes that this leads to a sense of pride and ownership, which in turn drives innovation and success.

Long-term Thinking

Bezos is known for his long-term vision and willingness to invest in new ideas and projects that may not pay off immediately. He believes that this approach is necessary for sustained success over the long term.


Bezos encourages his teams to experiment and take risks. He believes that this approach leads to innovation and new ideas that can drive growth and success.

Data-driven Decision Making

Bezos emphasizes the importance of using data to inform decisions. He believes that this approach leads to better outcomes and helps to avoid biases and personal opinions.

Hire and Develop the Best

Bezos believes in hiring and developing the best talent. He values intelligence, creativity, and a willingness to learn and improve.

These leadership principles have helped to shape Amazon’s culture and success, and have been instrumental in Jeff Bezos’ own success as a leader and entrepreneur.

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